How to Use Facebook Advertising to Target Your Ideal Customers

Facebook advertising has become a very powerful option for businesses that want to generate leads and customers online.

In this email, I’ll walk through the basics of how Facebook ads work.

Why Facebooks Ads?

Not only does Facebook have over 1 billion active users, but Facebook also knows an enormous amount of information about these users.

If you have a profile, then Facebook knows your age, your relationship status, where you live, your gender, and your employment history.

But that is just the beginning…

Facebook uses complex algorithms and data from other sources to figure out your income, your home value, whether or not you’re a small business owner, whether you’re looking to buy a new car, and much much much more.

This might seem a little bit creepy, but it makes Facebook advertising extremely powerful.

When you run an ad on Facebook, you can choose exactly who should see the ad based on all of this information.

Offering a B2B service? No problem. You can run ads that are only seen by small business owners.

Offering exterior home remodeling services? No problem. You can run ads that are only seen by people who own a home worth more than $250k and live within 25 miles of your city.

How Do Facebook Ads Work?

Facebook ads show up in your newsfeed among the things posted by your friends, and they look like normal posts on Facebook.

When you click on a Facebook ad, you’ll either be taken to a page on the advertiser’s website or to their business Facebook page.

How Much Do Facebook Ads Cost?

With Facebook ads, you set a maximum budget for how much you want to spend, but you’re only actually charged when someone clicks on your ad.

You can technically start with any budget, but I recommend that you start with a minimum budget of $500/mo in order to do a solid test.

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